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About SIENA

SIENA is a Specialist Engineering Consultancy established with a Vision to actively promote the growth of fire and life safety industry and contribute to raising its awareness and dynamic development.

Our purpose

We continuously strive to deliver meaningful achievements fully committed to making the world a better place.

Mission

To drive progress in the built environment by contributing energy and innovative ideas, and fostering creativity to tackle the most critical challenges.

Focus

To exceed client’s expectations by crafting cohesive designs and developing innovative solutions. We ensure every aspect of the safety equation is carefully considered and implemented while aligning with the client’s vision and project goals.

Promise

To deliver with integrity, determination, and consistency in every aspect of our work, upholding the highest standards in all we do.

Commitment

To create resilient strategies by tailoring specialized engineering approaches for diverse projects. We take a proactive and forward thinking stance to develop safer and more sustainable built environments.

The pillars that define who we are

SIENA aims to achieve excellence and innovation through a decisive mindset fueled by growth, guided by professionalism and anchored with honesty.

INTEGRITY

We act with honesty and transparency, building trust in every relationship and honoring the confidence that our clients and partners place in us.

LEADERSHIP

We lead with clarity and conscious responsability, delivering with integrity, setting standards for others to follow.

AMBITION

We strive for growth, distinction and innovation through continuous improvement in all we do, evolving with purpose and vision.

CONSISTENCY

We uphold respect, accountability, and reliability, demonstrating our commitment to excellence through disciplined, unwavering effort.

AMBITION

We strive for growth, distinction and innovation through continuous improvement in all we do, evolving with purpose and vision.

DETERMINATION

We face challenges with resilience, focus and strength of purpose and solve problems with ingenuity and decisiveness.

TEAMWORK

We collaborate across disciplines, clients, and partners with a positive spirit, driving progress efficiently and creating pioneering solutions together.

LEADERSHIP

FOUNDER & CEO

Sawsan Dahham, founded SIENA on nearly two-decades of hands-on experience in Fire and Life Safety, Engineering Consultancy and Business Management. Her leadership is defined by her passion to the Industry, technical expertise and a strong belief in sharing knowledge to advance collective progress and contribute in raising awareness.

Proficient in international and local fire codes and standards, Sawsan managed a diverse range of mega projects across the MENA region and Africa, collaborated in codes and educational courses development. As the first Arab Woman Authorized NFPA Instructor since 2017, she delivers trainings to private and public Institutions. She also wrote several technical publications, participated in numerous global conferences addressing Industry developments, innovations and challenges, and was featured by NFPA as a keynote speaker during 2025 conference and Expo. In addition, she serves on awards juries and advisory boards.

Our experts

Diversity and Inclusion

We Strive Together

You are all welcome at SIENA, where every voice matters and every person belongs.
We will inspire you to unleash your creativity and empower you to achieve your ambitions by offering you opportunities to develop your abilities and supporting you in your growth journey.

Women Empowerment

“We are here to celebrate and support every Woman who spends her time multitasking to fulfill her ambitions, reach her goals, exceed society’s expectations, and be a trailblazer in everything she does.
At SIENA we appreciate their continuous efforts to face the world with a powerful mind, unwavering will and a tender heart.”

“Ambition has no age limit, expiry date or specific conditions.”

Brand identity

Our Brand

SIENA aims to achieve Ambition, Leadership and Teamwork through Integrity, Determination and Consistency. We are committed not only to successful outcomes, but also to leading with purpose, delivering reliable Strategies and tailored Solutions that ensure an infinity of consistent Safety.

Our Name

SIENA refers to the “burnt shade of red”, meaning “orange-red”, which is also attributed to the color of fire. The letter “S” is one of the most powerful letters in the English alphabet, it is strongly associated with influence, honor and resilience; core values we proudly embody at SIENA in every engagement.

Our Logo

The combination of the Dynamic “S”, at the heart of our identity, symbolizes the 3 committed fields of activity; reliable strategies, tailored solutions and consistent safety. The linear gradient effect incorporated in the logo evokes the dynamic and vibrant nature of flames with graceful flowing letter-forms.

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